The primary function of the brand lies in selection of products to facilitate consumers, reducing consumer buying decision process
Because you are brand stores, consumers come to your store, less nonsense. What consumers to shop more nonsense then, your brand was not very good looks normal, he took a lot of things to talk to you suspected, the quality of how, you have to get well-known trademarks in China, there is no get the state inspection, you are not a Chinese famous brand, what are not, then who am I to buy you.

Among consumers, there is a very important habit, called third-party witness to testify What is third party? I want to buy something, you want to sell me, you do not believe me, I do not believe you, but we will believe him, and he said the product is state inspection, and feel good, the product quality is no problem. He said that, my friend bought, wear well, and I believe a friend. Its operation in the entire brand, the brand is the third concept, a strong brand, consumers told us to shorten the time between the bargain, because consumers have been prejudiced before buying a.

3. Brand can improve profit margins higher

Rolex watches brand strong, profit margins will inevitably widen, so as to strengthen the brand, said the price of his product sold will come up. A very interesting phenomenon, our product advertising, the more the higher the brand's reputation, and promote the brand's advertising to pay the cost of the final turn, consumers. However, since consumers buy a single, very happy, I bought a good product, he does not know which half of the money, advertising expenses, quite a large hotel we went to dinner, five-star hotel I often joke that we go eat a thousand dollars, of which 500 have been very great dishes, and there are 500 yuan is the flooring, wallpaper, waiter. But we finished a good mood of consumers, and exclaiming: wow, this big hotel, too expansive, too comfortable, too face up.

Consumers like to pursue some of the enjoyment and consumption of high-brand, these ads cost is ultimately a consumer to pay, and they very happy. So we have to consumers, for our services, this group must be strengthened to enhance the brand Rolex watches , consumers do not care about cost, ultimately by him to pay.

If you tell the consumer, we do not advertise, we have the money they save, sell you this product, he should not, why? He is a value of enjoyment, he is a spiritual pleasure. A few days ago met a boss, I am far to see me say hello, Hello! Walk is not normal, it came. I say go the boss doing the action so exaggerated, careful observation, the side with a Rolex watch, he is telling me that I recently wearing a watch. The Rolex watch to bring the spirit of enjoyment that he can not be measured by money, so that Rolex watch brand itself after it is strong, able to increase our profit margins, consumers do not care about this time you have to earn in the end How much of his profits.

3, the brand can go beyond the product life cycle, is an intangible asset

In recent years rapid development of China's many brands, these brands generally are single-product operation began, doing doing product line began to increase, more and more product lines to the end. Men's brand JOMOO Wang, Mu Wang first nine trousers expert mentioned that he started out doing trousers, trousers doing very well, but you now to his shop to see, he only sell pants you ? No, shirts, ties, jackets, suits, etc., men he had. So as to enhance the brand, and his product line has become increasingly diverse.

A store and sell the more abundant products, means we provide services to more consumers, higher profits accessories. Another example we have a brand seven wolves, seven wolves first time, do a very good jacket, he is an example of our men, so that today, he's male inside all the daily necessities are basically to buy, he has not called store, called 7 wolves living museum, a living museum to tell you that information, to seven wolves living museum, with living-related products are basically a man can buy, for example belt , shoes, and even men's perfume.

Brand raised to a certain height, it has gone beyond the boundaries of the product into a kind of invisible assets, with the product life cycle has nothing to do with the. Is a word, the consumer referred to the brand as long as he is willing to pay for it.